New & improved. Healthy looking. 80% naturally derived ingredients. Lasts 28 washes. Blends away grays. Toasted almond. Our most gentle color to the hair (Vs. Clairol oxidative hair color), with 80% naturally derived ingredients! New No Ammonia Color: 1. Healthy looking color that shines in only 20 minutes. 2. Lasts 28 washes, and enhances your natural color. 3. Gentle color creme, with patented ME+ Allergy Gentle (A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the change of developing one. See additional warnings on side panel. If you have a known hair dye allergy, do not use this product unless approved by your dermatologists.) Molecule, is gentle to your hair and scalp. 4. Blends away grays and no harsh root line. Your color now. Light brown. Medium brown. This Pack Contains: 1. Color enhancing creme. 2. Color activator. 3. Brilliant shine conditioner. Yes: Coconut oil. Aloe vera. Allergy gentle (A revolutionary hair dye molecule that better protects people without hair dye allergy by reducing the change of developing one. See additional warnings on side panel. If you have a known hair dye allergy, do not use this product unless approved by your dermatologists.) Molecule. Non-drip color creme. No: Ammonia, or added parabens. www.Clairol.com. Find your shade by chatting with Clairol on Facebook messenger. Questions? Call the expert color consultants at 1-800-clairol (1-800-252-4765), visit www.Clairol.com or search for Clairol on Facebook Messenger to Chat with us! FSC: Mix - Paper from responsible sources. www.fsc.org. Recyclable carton. Made in Mexico.