Excellent source of 9 vitamins and minerals. Good source of vitamin D. No artificial flavors or colors. Compare to Kellogg's Corn Flakes Cereal (Kellogg's and Corn Flakes cereal are registered trademarks of the Kellogg Co. Spartan Stores Distribution, LLC. is not affiliated with Kellogg's). Est. 1953. Always a family favorite. Start the morning with a smile on their faces. Be the hero of your family by serving them a delicious and healthy breakfast to make their morning complete. So much flavor in every spoonful, nobody will know how high in vitamins this favorite really is.